The Cereality brand brings out the kid in all of us. But behind that image there is a serious business.

Cereal is enjoyed by 95% of the American public, yet Cereality is the first recognized concept to allow consumers to enjoy what they love outside the home. And to do it in a fun, interactive manner that allows complete customization, all while watching cartoons. We are a breakthrough, revolutionary company, but we offer brands that customers know, love and grew up with. It is the manner in which we excite and delight that sets us apart.

Cereality franchisees will be supported by a talented group of professionals with a wealth of food and restaurant experience. From our headquarters in downtown Chicago, there will be folks available to help you each step of the way as you grow your business. We take pride in your success.

The following sections will explain in detail the path to becoming a franchisee and will include key information about each step of the process.

The first Cereality Cereal Bar and Cafe opened in 2003 at Arizona State University. It continues to wow students, staff and faculty alike.

There are now four units open, as we have added locations at the University of Pennsylvania, in downtown Chicago and in Evanston, Illinois.

Our brand has struck a chord with the public. We are deluged with emails from excited people. Media attention has been incredible. In fact, Cereality has been featured on-just to name a few-The Today Show, The Tonight Show, The View, Good Morning America, CNN Newsnight, the Food Network, and in a program on the History Channel entitled, "Cereal: History in a Bowl."

While all the attention is flattering, what is truly noteworthy is that Cereality is recognized as the undisputed leader in the category. Every article and newscast adds to the number of potential customers we can reach.

But the Cereality brand is about more than just cereal. It is an experience that gives customers total control. It is a place where one can escape the outside world and take comfort in items both familiar and new.