How we started

If you've been wondering, "where did this idea come from, anyway?" here's the answer:

The original founders, David Roth and Rick Bacher, were inspired to create Cereality to celebrate the very personal nature of enjoying a good bowl of cereal, anywhere and at any time. All around them, people seemed obsessed with satisfying their cravings well beyond their kitchen tables, no matter how inconvenient:

It's a life-long staple, and yet nobody had ever figured out a way to make it work in fast food, until now.