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<table border="0" width="445px" cellspacing="0" cellpadding="0"> <tr> <td colspan="4"><img src="img/spacer.gif" width="1px" height="20px" border="0"></td> </tr> <tr> <td width="15"><img src="img/spacer.gif" width="15px" height="1px" border="0"></td> <td valign=top align="left" colspan=3><div class="redtitle">How we started</div> <p class="main"> <strong>If you've been wondering, "where did this idea come from, anyway?" here's the answer: </strong></p> <p class="main">The original founders, David Roth and Rick Bacher, were inspired to create Cereality to celebrate the very personal nature of enjoying a good bowl of cereal, anywhere and at any time. All around them, people seemed obsessed with satisfying their cravings well beyond their kitchen tables, no matter how inconvenient: </p> <ul class="main"> <li class="navi">The buttoned-up executive on Wall Street who regularly sneaks Cocoa Puffs behind his desk at three in the afternoon. </li> <li class="navi">The first-year college student who can't write a paper without a box of cereal at his or her disposal. </li> <li class="navi">And new moms who would never leave home without diapers and a secret stash of Cheerios. </li> </ul> <p class="main">It's a life-long staple, and yet nobody had ever figured out a way to make it work in fast food, until now.</p></td> </tr> </table>
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