How we started
If you've been wondering, "where did this idea come from, anyway?"
here's the answer:
The original founders, David Roth and Rick Bacher, were inspired to create Cereality to
celebrate the very personal nature of enjoying a good bowl of cereal,
anywhere and at any time. All around them, people seemed obsessed with
satisfying their cravings well beyond their kitchen tables, no matter
- The buttoned-up executive on Wall Street who regularly
sneaks Cocoa Puffs behind his desk at three in the afternoon.
first-year college student who can't write a paper without a box of
cereal at his or her disposal.
- And new moms who would never leave home without
diapers and a secret stash of Cheerios.
It's a life-long staple, and
yet nobody had ever figured out a way to make it work in fast food, until now.