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<table border="0" width="445px" cellspacing="0" cellpadding="0"> <tr> <td colspan="4"><img src="img/spacer.gif" width="1px" height="20px" border="0"></td> </tr> <tr> <td width="15"><img src="img/spacer.gif" width="15px" height="1px" border="0"></td> <td valign=top align="left" colspan=3><div class="redtitle">How we started</div> <p class="main"> If you've been wondering, "where did this idea come from, anyway?" here's the answer. The original founders, David Roth and Rick Bacher, were inspired to create Cereality to celebrate the very personal nature of enjoying a good bowl of cereal, anywhere and at any time. All around them, people seemed obsessed with satisfying their cravings well beyond their kitchen tables, no matter how inconvenient: The buttoned-up exec on Wall Street who regularly sneaks Cocoa Puffs behind his desk at three in the afternoon, the first-year college student who can't write a paper without a box of cereal at her disposal, and new moms who would never leave home without diapers and a secret stash of Cheerios. It's a life-long staple, and yet nobody had ever figured out a way to make it work in fast food. </p></td> </tr> </table>
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Cereality is a registered trademark of Kahala Corp and/or its subsidaries.
